Session Description Discover how to transform transactional data into high-performance, multi-journey experiences by integrating Canvas Context, Liquid, and the new Content Optimizer AI agent. This session demonstrates how to move beyond basic API-triggered reminders by leveraging journey-specific variables to manage complex timing scenarios. We will explore the technical workflow for capturing event data at entry to drive dynamic messaging, while simultaneously using Content Optimizer to autonomously test and scale message variants. By the end of this deep dive, you’ll have a repeatable framework for using context variables to enrich messaging and leveraging AI to automatically phase out underperforming content in real-time. Who Should Attend Technically curious marketers and developers looking to go further with personalization in Braze.