Thursday, April 23, 2026 | 1:30 PM - 2:15 PM BST

Stage 2 (Pink), Grand Hall Ground
AI menagerie: How LLMs and AI decisioning come together for top performance

Demystify AI in this strategic workshop, which offers an accessible yet practical understanding of AI for the modern marketer. You'll learn the 4 most important ways to use agents, and leave with a concrete understanding of how to move from buzzwords to business impact.