You’ve heard the hype, now it’s time to buckle down with real AI to drive real results. In this hands-on session, you’ll build your own BrazeAI agent. Learn how to write prompts that work, how to “right-size” the data complexity you give your agents, and how QA, iterate and improve. You’ll leave with a working understanding of how to configure and deploy agents in your Braze Canvases and Catalogs, with your first agent ready to impact your bottom line.