The difference between a “good” campaign and a "sophisticated" customer journey is how you use your data. Brands possess a wealth of customer signals, but often lack the blueprint to activate them — and when personalisation falls flat, limited data is rarely the real culprit. You don't need to wait for your data team to unlock smarter experiences. In this session, we’ll dive into five specific, actionable use cases that combine the power of the Braze Data Platform and BrazeAI™ to create memorable experiences. Join us to learn how to maximise the value of your resources and transition from “data heavy” to “data smart”.