Thursday, April 23, 2026 | 3:30 PM - 4:15 PM BST

Stage 3 (Orange), Grand Hall Ground
Beyond the Hype: How Zego Embedded AI Into Their Day-to-Day with Braze

Most teams are still asking, "how do we get started with AI?" Zego is already past that question. Just two months after migrating from Salesforce Marketing Cloud to Braze, they've embedded AI into their campaign operations, QA workflows, and company values — with zero support tickets to show for it.