Sam Panzer is Director of GTM Strategy at Talon.One, where he helps enterprises stop lighting money on fire with generic promotions and build loyalty programs that actually drive behavior. He consults with brands on incentives strategy and builds business cases for smarter, more personalized approaches to promotions and loyalty. Talon.One's engine has influenced billions in commercial value for brands including adidas, Ticketmaster, Burger King, and Carlsberg - processing over 1 billion requests every month. Sam's conviction: incentives are one of the most underserved channels in marketing, and the brands that get them right turn a cost center into a revenue engine.