You may have the best service, idea or product on earth, but if you can’t make your audience listen and care, go home, make sourdough, mix the perfect martini or improve your golf swing.

This session is all about you - how you engage, sell, tell stories and get clients saying the five most valuable words in business:

“That’s interesting. Tell me more.”

That isn’t a compliment.

It’s a commercial advantage.

If you don’t hear those magical words - out loud, in an email or quietly forming in your client’s brain, something is missing.

Don’t worry. Help is at hand.

This session is wildly interactive, immediately practical and packed with questions, quizzes, dancing (yes, afraid so) and tools you can use straight away.

It’s built on 30 years of creating the biggest television shows in the world - the ones audiences couldn’t stop watching, and the audience intelligence Maz has shared with some of the most famous and influential people on earth.

President Trump to King Charles. Beyoncé to Richard Branson. Mel B to Mark Bouris. Ed Sheeran to Troye Sivan.

So yes, you’re getting the royal treatment.

This is not beige sales training.

This is not death by PowerPoint with a muffin.

This is about becoming more interesting, more memorable and more commercially powerful in every client conversation.

Because attention and care is where every business begins.

And if your client is thinking, “That’s interesting. Tell me more,” you’re already halfway through the door.