Braze City x City Sydney 2026
Braze City x City Sydney 2026
  • High Level Agenda
  • Onsite Experience
  • FAQs
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18 August | Sydney | Hyatt Regency Sydney
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18 August | Sydney | Hyatt Regency Sydney
Register

Where top marketers are shaping the future of AI-driven customer engagement.

 

Join us on 18 August at Hyatt Regency Sydney to learn how leading brands are putting AI to work, swapping ideas, and turning inspiration into action.

See what’s next
Discover how AI decisioning, personalization, and real-time data are powering the next era of customer engagement.
Learn from the best
Hear how top brands are using AI today—what’s working, what they’ve learned, and where they’re headed next. 
Make connections that matter
Connect with marketers, partners, and marketing leaders through curated networking and Braindates.
 

Meet our headline speakers

Get inspired by speakers who know their stuff.

Common

Award-Winning Hip-Hop Artist, Actor, Producer, & Social Justice Activist

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Bill Magnuson

Bill Magnuson

CEO and Cofounder
Braze

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Astha Malik

Chief Business Officer
Braze

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Braze Certified Marketer Bootcamp
Sold out!
Audience: Good for everyone
Date: Wednesdsay 22 April, 2026
Time: 1:00 PM to 4:15 PM, plan to arrive at 12:30 PM for registration and check-in
Topics: Customer Engagement with Braze, Dashboard Navigation, Creating Segments, Campaigns, and Canvases, Cross-Channel Messaging, Demonstrating Value and Experimenting for Success
Braze Certified Digital Strategist Bootcamp (Abbreviated)
Sold out!
Audience: Good for everyone
Date: Wednesdsay 22 April, 2026
Time: 1:00 PM to 5:00 PM, plan to arrive at 12:30 PM for registration and check-in
Topics: Customer Engagement with Braze, Dashboard Navigation, Creating Segments, Campaigns, and Canvases, Cross-Channel Messaging, Demonstrating Value and Experimenting for Success

Register

All Access Pass

NEW: SuperfanLOWEST PRICE ALL YEAR
ACT FAST - Limited Offer
$399
Standard
$1,199
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All Access Group Bundle

Standard Group BundleCOMING SOON
$899 Each for 3 or more tix
($300 off)
 

Register Now

Full Access Pass
NEW: Super Early Bird LOWEST PRICE ALL YEAR! $499
Early Bird$799
Regular$999
Register Now

Why attend

Full conference passes include:

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Total value of $XYZ

Attendees from

Agenda at a glance

  • Tuesday, 18 August

  • Monday, 17 August

4153563 Tuesday, August 18, 2026 Tuesday, August 18, 2026 8:30 AM Tuesday, August 18, 2026 10:00 AM 8:30 AM 10:00 AM Registration Break light-orange https://events.braze.com/cityxcity-sydney-2026/session/4153563/registration 8:30 AM
4153612 Tuesday, August 18, 2026 Tuesday, August 18, 2026 8:30 AM Tuesday, August 18, 2026 10:00 AM 8:30 AM 10:00 AM Breakfast & Networking Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4153612/breakfast-networking 8:30 AM
4153578 Tuesday, August 18, 2026 Tuesday, August 18, 2026 8:30 AM Tuesday, August 18, 2026 6:30 PM 8:30 AM 6:30 PM Braze Learning Certifications Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4153578/braze-learning-certifications Learning 8:30 AM
4153564 Tuesday, August 18, 2026 Tuesday, August 18, 2026 10:00 AM Tuesday, August 18, 2026 11:30 AM 10:00 AM 11:30 AM Morning Keynotes Break light-red https://events.braze.com/cityxcity-sydney-2026/session/4153564/morning-keynotes No Sign-Up Needed 10:00 AM
4211678 Tuesday, August 18, 2026 Tuesday, August 18, 2026 11:30 AM Tuesday, August 18, 2026 11:45 AM 11:30 AM 11:45 AM Break Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4211678/break 11:30 AM
4211700 Tuesday, August 18, 2026 Tuesday, August 18, 2026 11:45 AM Tuesday, August 18, 2026 12:30 PM 11:45 AM 12:30 PM Breakout Sessions Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4211700/breakout-sessions 11:45 AM
4153566 Tuesday, August 18, 2026 Tuesday, August 18, 2026 12:30 PM Tuesday, August 18, 2026 2:00 PM 12:30 PM 2:00 PM Networking at City x City Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4153566/networking-at-city-x-city 12:30 PM
4153565 Tuesday, August 18, 2026 Tuesday, August 18, 2026 12:30 PM Tuesday, August 18, 2026 2:00 PM 12:30 PM 2:00 PM Lunch Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4153565/lunch 12:30 PM
4153567 Tuesday, August 18, 2026 Tuesday, August 18, 2026 2:00 PM Tuesday, August 18, 2026 3:45 PM 2:00 PM 3:45 PM Breakout Sessions Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4153567/breakout-sessions 2:00 PM
4211702 Tuesday, August 18, 2026 Tuesday, August 18, 2026 3:45 PM Tuesday, August 18, 2026 4:15 PM 3:45 PM 4:15 PM Break Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4211702/break 3:45 PM
4207653 Tuesday, August 18, 2026 Tuesday, August 18, 2026 4:15 PM Tuesday, August 18, 2026 4:45 PM 4:15 PM 4:45 PM Closing Keynotes Break light-red https://events.braze.com/cityxcity-sydney-2026/session/4207653/closing-keynotes No Sign-Up Needed 4:15 PM
4153568 Tuesday, August 18, 2026 Tuesday, August 18, 2026 4:45 PM Tuesday, August 18, 2026 6:30 PM 4:45 PM 6:30 PM Engagement Hour Normal light-purple https://events.braze.com/cityxcity-sydney-2026/session/4153568/engagement-hour 4:45 PM
4153613 Tuesday, August 18, 2026 Tuesday, August 18, 2026 4:45 PM Tuesday, August 18, 2026 6:30 PM 4:45 PM 6:30 PM Networking at City x City Break light-purple https://events.braze.com/cityxcity-sydney-2026/session/4153613/networking-at-city-x-city 4:45 PM
4153573 Tuesday, August 18, 2026 Tuesday, August 18, 2026 6:30 PM Tuesday, August 18, 2026 6:30 PM 6:30 PM 6:30 PM Attendee departures Break light-orange https://events.braze.com/cityxcity-sydney-2026/session/4153573/attendee-departures 6:30 PM
4153576 Monday, August 17, 2026 Monday, August 17, 2026 12:30 PM Monday, August 17, 2026 1:00 PM 12:30 PM 1:00 PM Registration and Check-In (for Bootcamps only) Break light-orange https://events.braze.com/cityxcity-sydney-2026/session/4153576/registration-and-check-in-for-bootcamps-only Learning 12:30 PM
4241220 Monday, August 17, 2026 Monday, August 17, 2026 1:00 PM Monday, August 17, 2026 5:00 PM 1:00 PM 5:00 PM Braze Certified Marketing Strategy Expert Bootcamp Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4241220/braze-certified-marketing-strategy-expert-bootcamp Pre-Registration Required 1:30 PM
4153577 Monday, August 17, 2026 Monday, August 17, 2026 1:00 PM Monday, August 17, 2026 6:30 PM 1:00 PM 6:30 PM Braze Learning Certifications Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4153577/braze-learning-certifications Learning 1:00 PM
4241179 Monday, August 17, 2026 Monday, August 17, 2026 1:30 PM Monday, August 17, 2026 3:00 PM 1:30 PM 3:00 PM Braze Learning: Liquid Essentials Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4241179/braze-learning-liquid-essentials Pre-Registration Required 1:30 PM
4241181 Monday, August 17, 2026 Monday, August 17, 2026 3:30 PM Monday, August 17, 2026 5:00 PM 3:30 PM 5:00 PM Braze Learning: Data Essentials Break light-pink https://events.braze.com/cityxcity-sydney-2026/session/4241181/braze-learning-data-essentials Pre-Registration Required 1:30 PM

An experience you don’t want to miss

97%

attendees said they enjoyed previous City x City events

63%

said “Absolutely” their
time onsite was useful

127

attendees received a
Braze certification onsite

It was great meeting so many interesting people—everyone was open, curious, and genuinely passionate about making things better.

I came away with a lot to think about—especially around how tech and design can work together to solve challenges.

I really appreciated being able to go and sit an exam for a certification - it was very easy to sign up and I'm now proudly certified!

The speakers were from a huge variety of industries and companies, making the talks and panels really insightful and actually useful to apply to your own company - it really just brought the use cases alive.

What to expect at City x City

Discover onsite activations and experiences to boost your customer engagement game!

Participate or Host a Braindate

At City x City in Sydney, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate. Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people.

Visit our Braze Hub 

Stop by the Braze Hub where our Braze product experts can answer any of your burning questions or provide you with a hands-on demo.

Take a walk through Engagement Expo

Step into Engagement Expo to be inspired but what’s possible when we work with our Braze alloys. Visit our technology and services partners for a quick chat or a hands on look at how their solutions maximize customer engagement.
 

Attend an Eat & Learn

Grab a bite for breakfast or lunch and join our interactive "Eat & Learn" sessions where our partners will be chatting with Braze customers about how they're harnessing AI to elevate customer experiences through cutting-edge tech and service solutions. It’s the perfect blend of knowledge and networking!

Register for free and unlock your creativity with AI, get more value out of data, and deliver more consistent brand experiences to your customers at Braze City x City.

Register

FAQ

What is City x City?

City x City in Sydney is an event that is a stop along our Braze City x City series. At City x City, you will learn how to unlock creativity with AI, harness the power of data to make better decisions, and deliver unforgettable brand experiences with personalisation and experimentation. This is a one day event on 18 August with optional additional Braze Learning bootcamps and networking opportunities on 17 August.

Who should attend City x City?

There is something for everyone at City x City! It is the customer engagement event for APAC. We encourage Braze customers, partners and anyone interested in learning more about Braze to attend.

When and where is City x City in Sydney?

18 August, 2026
Hyatt Regency Sydney
161 Sussex St, Sydney NSW 2000, Australia

How can I register for City x City?

Click here to register for City x City. 

When should I arrive and depart City x City?

If you are traveling from outside of Sydney, we encourage you to arrive early the 17th and depart the evening of the 18th or morning of the 19th.

Will there be a virtual City x City?

There will not be a virtual component to City x City Sydney.

I need help getting approval for City x City. Do you have a justification letter?

We know the value of City x City speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of City x City to a handy email template, we’ve got all the tools you need to make your case.

How do I request a visa support letter?

During registration, you'll be presented with the option to request a visa letter. Be sure to select yes and you will be able to download the letter after you complete registration.

When will the City x City agenda be available?

The City x City website will be updated on an ongoing basis as speakers and sessions are confirmed. 

Will there be training and certifications at City x City?

Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information will be shared on an ongoing basis.

Can my company sponsor City x City?

To inquire about sponsoring this year’s City x City, please reach out to global-sponsorships@braze.com.

I need to make an accessibility request. How do I submit this? 

We are committed to providing a quality experience for everyone. You can email events@braze.com to let us know how we can make the event more comfortable or accessible for you.

Is there a dress code?

Nope. Feel free to wear what you’re most comfortable in. We will have a coat check available.

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Engaging.™

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