Arith Ranasinghe is a passionate sports marketer and lifelong sports fan who currently serves as Head of Marketing at Supercars, leading the brand's end-to-end marketing strategy across Paid Media, Event Marketing and Marketing Automation. Arith is responsible for driving fan acquisition, engagement and retention through marketing initiatives that connect fans with the sport at every stage of their journey. His work focuses on creating meaningful fan experiences, building brand affinity and delivering commercial outcomes through data-driven marketing programs. Prior to joining Supercars, Arith held marketing roles with Football Australia and the NRL, where he built extensive experience delivering integrated campaigns across some of Australia's largest sporting events and competitions. One of the highlights of his career was being part of the team behind the Matildas' historic FIFA Women's World Cup 2023 campaign, helping to drive the unprecedented surge in support that captured the imagination of the nation.