Discover the strategic foundations of modern customer engagement. Moving beyond broadcast messaging toward communication that builds lasting relationships. Through frameworks and real-world examples, this workshop covers lifecycle thinking, audience segmentation, data strategy, and how Braze's cross-channel capabilities bring it all together.
By the end, you'll have a repeatable framework for designing engagement that feels less like an interruption and more like genuine value, plus the knowledge to earn your Braze Customer Engagement Skills Badge.

Who Should Attend
Whether you're an existing Braze customer or propsect, this is for Marketers and CRM practitioners looking to sharpen their customer engagement strategy and validate their skills with the Braze Customer Engagement Skills Badge.