Candice Hyytinen is Lead AI Product Marketing Manager at Braze, where she drives positioning and go-to-market strategy for the company's AI platform. With 8+ years of experience at companies like Zapier, Twitter, and Verizon, she specializes in translating complex AI capabilities into narratives that resonate with both technical teams and C-suite buyers. She's a trusted partner to Product and Revenue teams, known for turning market shifts and customer insight into positioning that drives adoption and revenue. Originally from Portland, Oregon, she now resides in Austin, Texas.