Rachel is an Account Management Team Lead at Braze, where she works with enterprise and strategic customers across APAC. Her focus is helping marketing and CRM teams move beyond campaign metrics to demonstrable business impact. Prior to Braze she led the groceries business at Deliveroo Hong Kong, launching the vertical during COVID. Outside of work, Rachel is a dedicated side quest enthusiast, which currently covers hiking, running, swimming, an ambitious reading list and several unfinished craft projects.