Litecard is a mobile wallet marketing platform that helps brands turn Apple Wallet and Google Wallet into direct customer engagement channels.

Through Litecard, businesses can create and manage digital loyalty cards, membership passes, vouchers, offers, tickets and customer identifiers that live natively inside a customer’s mobile wallet. These passes can update dynamically and support push notifications, location-based messaging, QR codes, barcodes and NFC.

Litecard integrates with Braze natively to help brands extend existing customer journeys beyond email, SMS and apps. Customer attributes and events from Braze can be used to issue, personalise and update wallet passes, while wallet engagement can be incorporated into broader lifecycle marketing programs.

This allows brands to deliver loyalty balances, tier updates, personalised offers, expiring rewards, store notifications and post-purchase communications directly through the mobile wallet without requiring customers to download an app.