Matt Katz is a Senior Product Manager at Braze, where he leads product development of the BrazeAI Agent Console and Content Optimizer Agent. His work is focused on helping brands evolve how they engage customers—moving beyond manual workflows toward AI-powered capabilities that can reason through data to improve performance in real-time. With an extensive background in marketing optimization, Matt focuses on creating systems that replace repetitive tasks and static one-size-fits-all journeys with automated, high-impact strategies that drive measurable ROI. He believes the next era of marketing will be defined by intelligent agents that turn data into immediate, meaningful action for both the brand and the consumer.