Get ready for Braze Sales Kickoff 2026 in Denver, Colorado!
This is more than just an event; it’s a transformative opportunity to unite our global community of Sales teams, partners, and cross-functional peers in one location. Imagine the energy as we come together to forge new, meaningful connections and expand our network across the entire Braze ecosystem. This will be your chance to share actionable insights, align on strategies, and enhance our collective skills, all while focusing on the immense value we deliver to our customers.


This global gathering is a testament to our commitment to innovation and growth. We’re embracing a learning-focused agenda that prioritizes customer obsession and collaboration. Your participation is crucial to making this an unforgettable experience for everyone involved.
Register now and be part of this journey of coming together to make Braze Sales Kickoff 2026 the best one yet!
Our most recent SKO attendees say it best
95%
Overall
Satisfaction
98%
of attendees felt SKO
was a celebration of success
97%
of attendees better understood
the Braze strategy and vision
"The content was great, the presenters well prepared and engaging, and all of the initiatives shared, particularly the product roadmap and brand refresh, set us up for a great year."
"Great sessions, I really enjoyed getting insights on Braze's vision and goals for FY25 and how we plan to get there. Great product releases and very inspiring."
"The SKO games and elevator pitch video were an absolute blast—such a fun experience!"
"Amazing organization, great content very relevant to my role, and a unique chance to meet all the teams as I'm new to my role."
"Engaging and interesting sessions, professional delivery of the entire event."
“Great to have the partners speak at SKO and share how we can be successful together.”
Guest Speaker

Matthew Luhn
Toy Story. The Simpsons. Up. Finding Nemo.
What do these massive hits have in common?
The creative touch of Matthew Luhn.
After 20 years at Pixar and Disney, Matthew is bringing his Hollywood storytelling secrets to Braze's Sales Kickoff 2026. A top-tier consultant and author of The Best Story Wins, Matthew knows that in a competitive market, the best narrative takes the deal. He will show you exactly how to use professional narrative techniques to supercharge your pitches, hook your prospects instantly, and close with confidence. Come ready to be entertained, inspired, and equipped with the tools to tell the story that wins.
Learn more about Matt before SKO here.

Bill Magnuson
CEO and Cofounder
Braze

Astha Malik
Chief Business Officer
Braze

Jon Hyman
CTO and Cofounder
Braze

Ed McDonnell
Chief Revenue Officer
Braze

Kevin Wang
Chief Product Officer
Braze

Eric Sanders
SVP, Global Head of Sales
Braze
Register now and be part of this journey of coming together to make Braze Sales Kickoff 2026 the best one yet!
Click the calendar button below to register for the session and add it to your agenda. Mats will be provided. This high-energy yoga sculpt class, taught by Julia Gulla, a 200-hour Yoga Alliance–certified yoga and sculpt instructor, combines classic sun salutations with athletic, bodyweight cardio and sculpting movements. We’ll build heat and strength through intentional flow, then wind down with a grounding savasana to reset the mind and body for the day ahead!
https://events.braze.com/sko-2026/session/3813808/yoga-sculpt-with-juliaEd McDonnell kicks off SKO, outlining the company's strategy and vision for the year.
https://events.braze.com/sko-2026/session/3809048/better-never-stops-the-sko-keynoteAstha Malk presents our Marketing vision for FY’27, detailing how we will uplevel our Market presence digitally and through bigger, better live events in order to drive greater pipeline
https://events.braze.com/sko-2026/session/3809049/better-marketing-better-wins-the-marketing-keynoteWe’ll hear from Product leaders about how our products keep getting better and how our AI innovation never stops.
https://events.braze.com/sko-2026/session/3809051/better-product-better-winsJoin Ed McDonnell, Eric Sanders, and host of Elle Book Club, Grace Barrett for a discussion on Remarkably Bright Creatures by Shelby Van Pelt.
https://events.braze.com/sko-2026/session/3813806/elle-x-sko-book-clubJohn kicks off the afternoon with a high-level overview on how the Partnerships Team will work with Sales and broader GTM to deliver on the vision.
https://events.braze.com/sko-2026/session/3666001/better-together-partnering-for-momentumThis content will shape up as we have identified strategic thought leadership partners and selective win stories. - Expanding Never Stops: Winning with Marketplaces - How Momentum Wins: A Customer & Partner Story
https://events.braze.com/sko-2026/session/3809053/the-ecosystem-never-stopsTo close out Day One, we will examine the current trends shaping our customers' reality. Bill and Isabelle will walk through comparative data that sets Braze apart from the competition, highlighting our unique performance and instilling confidence in the company's financial future.
https://events.braze.com/sko-2026/session/3809055/[braze-attendees-only]-the-market-never-stops-the-state-of-engagementBrought to you by: Amplitude, Contentsquare, Covalent Marketing, Gale, Massive Rocket, Simon AI, Telus Digital, Relationship One.
https://events.braze.com/sko-2026/session/3666002/partner-receptionKick off your morning with movement and connection at our all-paces Run Club. Join colleagues for a fun, supportive group run where everyone is welcome, whether you are a beginner or a seasoned runner. Brought to you by the Healthy Minds team.
https://events.braze.com/sko-2026/session/3830932/run-club-meet-up-weather-permittingThis welcome sets the stage for the day by introducing our core theme: evolving from vendor to strategic advisor to build momentum. We'll distribute the refreshed Braze Value Framework and an industry-specific one-sheet.
https://events.braze.com/sko-2026/session/3666005/industry-leader-welcome-finservThis welcome sets the stage for the day by introducing our core theme: evolving from vendor to strategic advisor to build momentum. We'll distribute the refreshed Braze Value Framework and an industry-specific one-sheet.
https://events.braze.com/sko-2026/session/3827276/industry-leader-welcome-customer-firstThis welcome sets the stage for the day by introducing our core theme: evolving from vendor to strategic advisor to build momentum. We'll distribute the refreshed Braze Value Framework and an industry-specific one-sheet.
https://events.braze.com/sko-2026/session/3827274/industry-leader-welcome-megsThis welcome sets the stage for the day by introducing our core theme: evolving from vendor to strategic advisor to build momentum. We'll distribute the refreshed Braze Value Framework and an industry-specific one-sheet.
https://events.braze.com/sko-2026/session/3827273/industry-leader-welcome-retailconsumer-goodsThis session translates industry headlines into an actionable POV. We will identify the single, high-stakes "Big Hairy Problem" (BHP) our customers face, using industry trends to anticipate their needs and begin crafting a powerful, customer-centric POV.
https://events.braze.com/sko-2026/session/3809178/navigating-an-industry-that-never-stops-finservThis session translates industry headlines into an actionable POV. We will identify the single, high-stakes "Big Hairy Problem" (BHP) our customers face, using industry trends to anticipate their needs and begin crafting a powerful, customer-centric POV.
https://events.braze.com/sko-2026/session/3827279/navigating-an-industry-that-never-stops-megsThis session translates industry headlines into an actionable POV. We will identify the single, high-stakes "Big Hairy Problem" (BHP) our customers face, using industry trends to anticipate their needs and begin crafting a powerful, customer-centric POV.
https://events.braze.com/sko-2026/session/3827281/navigating-an-industry-that-never-stops-customer-firstThis session translates industry headlines into an actionable POV. We will identify the single, high-stakes "Big Hairy Problem" (BHP) our customers face, using industry trends to anticipate their needs and begin crafting a powerful, customer-centric POV.
https://events.braze.com/sko-2026/session/3827278/navigating-an-industry-that-never-stops-retailconsumer-goodsA customer panel focused on the power of strategic partnership. We'll deconstruct how they faced their BHP and worked with Braze to co-create a vision of the possible. This discussion validates the journey, proving that with a true partner, improvement—and success—never stops.
https://events.braze.com/sko-2026/session/3830580/customers-in-motion-customer-firstA customer panel focused on the power of strategic partnership. We'll deconstruct how they faced their BHP and worked with Braze to co-create a vision of the possible. This discussion validates the journey, proving that with a true partner, improvement—and success—never stops.
https://events.braze.com/sko-2026/session/3830581/customers-in-motion-megsA customer panel focused on the power of strategic partnership. We'll deconstruct how they faced their BHP and worked with Braze to co-create a vision of the possible. This discussion validates the journey, proving that with a true partner, improvement—and success—never stops.
https://events.braze.com/sko-2026/session/3666007/customers-in-motion-finservA customer panel focused on the power of strategic partnership. We'll deconstruct how they faced their BHP and worked with Braze to co-create a vision of the possible. This discussion validates the journey, proving that with a true partner, improvement—and success—never stops.
https://events.braze.com/sko-2026/session/3830582/customers-in-motion-retailconsumer-goodsThis session is the crucial bridge from problem to product. We'll map customer pain points to specific Braze capabilities, positioning our product not as features, but as the engine that drives our customers' boldest ambitions and transformation.
https://events.braze.com/sko-2026/session/3827283/fueling-customer-momentum-retailconsumer-goodsThis session is the crucial bridge from problem to product. We'll map customer pain points to specific Braze capabilities, positioning our product not as features, but as the engine that drives our customers' boldest ambitions and transformation.
https://events.braze.com/sko-2026/session/3827284/fueling-customer-momentum-megsThis session is the crucial bridge from problem to product. We'll map customer pain points to specific Braze capabilities, positioning our product not as features, but as the engine that drives our customers' boldest ambitions and transformation.
https://events.braze.com/sko-2026/session/3809059/fueling-customer-momentum-finservThis session is the crucial bridge from problem to product. We'll map customer pain points to specific Braze capabilities, positioning our product not as features, but as the engine that drives our customers' boldest ambitions and transformation.
https://events.braze.com/sko-2026/session/3827285/fueling-customer-momentum-customer-firstThis session teaches how to use your powerful POV to make the competition irrelevant. By translating product value into the C-suite's financial metrics (PBOs), we shift the conversation from a feature comparison to customer value.
https://events.braze.com/sko-2026/session/3809061/when-better-sets-a-new-standard-finservThis session teaches how to use your powerful POV to make the competition irrelevant. By translating product value into the C-suite's financial metrics (PBOs), we shift the conversation from a feature comparison to customer value.
https://events.braze.com/sko-2026/session/3827297/when-better-sets-a-new-standard-retailecommerceThis session teaches how to use your powerful POV to make the competition irrelevant. By translating product value into the C-suite's financial metrics (PBOs), we shift the conversation from a feature comparison to customer value.
https://events.braze.com/sko-2026/session/3827298/when-better-sets-a-new-standard-megsThis session teaches how to use your powerful POV to make the competition irrelevant. By translating product value into the C-suite's financial metrics (PBOs), we shift the conversation from a feature comparison to customer value.
https://events.braze.com/sko-2026/session/3827300/when-better-sets-a-new-standard-customer-firstA winning team will break down how they used their POV to build the C-level business case and, crucially, how they engaged partners strategically to make their proposed solution more complete, credible, and actionable.
https://events.braze.com/sko-2026/session/3809062/inside-the-deal-room—turning-momentum-into-wins-customer-firstA winning team will break down how they used their POV to build the C-level business case and, crucially, how they engaged partners strategically to make their proposed solution more complete, credible, and actionable.
https://events.braze.com/sko-2026/session/3830589/inside-the-deal-room—turning-momentum-into-wins-finservA winning team will break down how they used their POV to build the C-level business case and, crucially, how they engaged partners strategically to make their proposed solution more complete, credible, and actionable.
https://events.braze.com/sko-2026/session/3830588/inside-the-deal-room—turning-momentum-into-wins-retailconsumer-goodsA winning team will break down how they used their POV to build the C-level business case and, crucially, how they engaged partners strategically to make their proposed solution more complete, credible, and actionable.
https://events.braze.com/sko-2026/session/3830590/inside-the-deal-room—turning-momentum-into-wins-megsSelect cross-functional support teams share their vision and plan for FY’27 at the CX level.
https://events.braze.com/sko-2026/session/3830685/sustaining-momentum-with-customers-cxRegional leaders present their vision, plan, and methods, demonstrating alignment with the broader GTM strategy, all while acknowledging and celebrating the successes of their regional teams.
https://events.braze.com/sko-2026/session/3666010/our-momentum-our-region-the-fy’27-plan-apacRegional leaders present their vision, plan, and methods, demonstrating alignment with the broader GTM strategy, all while acknowledging and celebrating the successes of their regional teams.
https://events.braze.com/sko-2026/session/3827307/our-momentum-our-region-the-fy’27-plan-latamRegional leaders present their vision, plan, and methods, demonstrating alignment with the broader GTM strategy, all while acknowledging and celebrating the successes of their regional teams.
https://events.braze.com/sko-2026/session/3827305/our-momentum-our-region-the-fy’27-plan-amerRegional leaders present their vision, plan, and methods, demonstrating alignment with the broader GTM strategy, all while acknowledging and celebrating the successes of their regional teams.
https://events.braze.com/sko-2026/session/3827304/our-momentum-our-region-the-fy’27-plan-emeaRegional leaders present their vision, plan, and methods, demonstrating alignment with the broader GTM strategy, all while acknowledging and celebrating the successes of their regional teams.
https://events.braze.com/sko-2026/session/3827308/our-momentum-our-region-the-fy’27-plan-japanSelect cross-functional support teams share their vision and plan for FY’27 at the regional level.
https://events.braze.com/sko-2026/session/3827322/sustaining-momentum-with-support-teams-amerSelect cross-functional support teams share their vision and plan for FY’27 at the regional level.
https://events.braze.com/sko-2026/session/3827324/sustaining-momentum-with-support-teams-latamSelect cross-functional support teams share their vision and plan for FY’27 at the regional level.
https://events.braze.com/sko-2026/session/3827325/sustaining-momentum-with-support-teams-japanSelect cross-functional support teams share their vision and plan for FY’27 at the regional level.
https://events.braze.com/sko-2026/session/3827321/sustaining-momentum-with-support-teams-emeaSelect cross-functional support teams share their vision and plan for FY’27 at the regional level.
https://events.braze.com/sko-2026/session/3666011/sustaining-momentum-with-support-teams-apacAEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3830904/better-execution-our-role-our-momentum-japanAEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3830903/better-execution-our-role-our-momentum-latamBreakout sessions for specific roles (BDR, AM, CX, etc.) to focus on role-based plans and methods for success. AEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3827316/better-execution-our-role-our-momentum-channelsAEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3830902/better-execution-our-role-our-momentum-emeaBreakout sessions for specific roles (BDR, AM, CX, etc.) to focus on role-based plans and methods for success. AEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3809066/better-execution-our-role-our-momentum-bdrAEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3830901/better-execution-our-role-our-momentum-apacAEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3830900/better-execution-our-role-our-momentum-amerBreakout sessions for specific roles (BDR, AM, CX, etc.) to focus on role-based plans and methods for success. AEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3827312/better-execution-our-role-our-momentum-amBreakout sessions for specific roles (BDR, AM, CX, etc.) to focus on role-based plans and methods for success. AEs and SolCons remain in regional breakouts to do one final exercise focused on great, customer first storytelling.
https://events.braze.com/sko-2026/session/3827313/better-execution-our-role-our-momentum-cxFinal farewell from Ed and Astha.
https://events.braze.com/sko-2026/session/3666012/better-never-stops-sko-wrap-upThis annual event is an opportunity to connect with regional and global colleagues in sales, align goals for the coming fiscal year, and build a comprehensive roadmap and strategy to execute on those goals.
Various departments across Braze, our partner ecosystem, and customers will be represented, both as speakers and as attendees that will participate in experiential learning opportunities throughout the week.
Braze SKO 2026 runs from February 4th to 6th at Denver Marriott Tech Center.
Click HERE to register
Book your hotel room in the SKO room block here. Hotel registration opens Monday, November 10 and must be booked using the link by Monday, December 1. Please see the T&E Policy for additional details including when you need arrive and how to pay for your room.
Braze employees should expect to arrive on Tuesday, February 3rd. Braze employees attending Manager Kickoff should arrive on Monday, February 2nd.
Braze employees from APAC, ANZ, and Japan should arrive on Monday, February 2nd. Managers from these regions should expect to arrive on Sunday, February 1st.
Braze employees should expect to depart SKO on Friday, February 6th at 1pm; Please ensure you book domestic flights no earlier than 4pm and International flights at 5pm or later. For non-Braze employees, content ends Thursday, February 5th at 5pm.
No. Certain sessions will be recorded for post-SKO viewing.
The full agenda will be available mid-January. In the meantime, keep an eye out for updates via Slack, email, and the Global Sales All Hands.
To inquire about sponsoring this year’s SKO, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. Let us know how we can make the event more comfortable or accessible for you during the registration process.
SKO attire is business casual. February in Denver can see highs of 49° (°F) and lows of 20° (°F); While all programming will be indoors, please pack accordingly for arriving and leaving.
When registering for the event, make sure to select your dietary preferences during the process.
Check out the SKO FAQ here or message sko@braze.com.
















