Get ready for Braze Sales Kickoff 2026 in Denver, Colorado!

This is more than just an event; it’s a transformative opportunity to unite our global community of Sales teams, partners, and cross-functional peers in one location. Imagine the energy as we come together to forge new, meaningful connections and expand our network across the entire Braze ecosystem. This will be your chance to share actionable insights, align on strategies, and enhance our collective skills, all while focusing on the immense value we deliver to our customers.

This global gathering is a testament to our commitment to innovation and growth. We’re embracing a learning-focused agenda that prioritizes customer obsession and collaboration. Your participation is crucial to making this an unforgettable experience for everyone involved.

Register now and be part of this journey of coming together to make Braze Sales Kickoff 2026 the best one yet! 

Our most recent SKO attendees say it best

95%

Overall
Satisfaction

98%

of attendees felt SKO
was a celebration of success

97%

of attendees better understood
the Braze strategy and vision

"The content was great, the presenters well prepared and engaging, and all of the initiatives shared, particularly the product roadmap and brand refresh, set us up for a great year."

"Great sessions, I really enjoyed getting insights on Braze's vision and goals for FY25 and how we plan to get there. Great product releases and very inspiring."

"The SKO games and elevator pitch video were an absolute blast—such a fun experience!"

"Amazing organization, great content very relevant to my role, and a unique chance to meet all the teams as I'm new to my role."

"Engaging and interesting sessions, professional delivery of the entire event."

“Great to have the partners speak at SKO and share how we can be successful together.”

Guest Speaker

Matthew Luhn
Toy Story. The Simpsons. Up. Finding Nemo.
What do these massive hits have in common? 
The creative touch of Matthew Luhn.

 

After 20 years at Pixar and Disney, Matthew is bringing his Hollywood storytelling secrets to Braze's Sales Kickoff 2026. A top-tier consultant and author of The Best Story Wins, Matthew knows that in a competitive market, the best narrative takes the deal. He will show you exactly how to use professional narrative techniques to supercharge your pitches, hook your prospects instantly, and close with confidence. Come ready to be entertained, inspired, and equipped with the tools to tell the story that wins.

Learn more about Matt before SKO here.

Bill Magnuson
CEO and Cofounder
Braze

Astha Malik
Chief Business Officer
Braze

Jon Hyman
CTO and Cofounder
Braze

Ed McDonnell
Chief Revenue Officer
Braze

Kevin Wang
Chief Product Officer
Braze

Eric Sanders
SVP, Global Head of Sales
Braze

Register now and be part of this journey of coming together to make Braze Sales Kickoff 2026 the best one yet! 

FAQs

This annual event is an opportunity to connect with regional and global colleagues in sales, align goals for the coming fiscal year, and build a comprehensive roadmap and strategy to execute on those goals.

Various departments across Braze, our partner ecosystem, and customers will be represented, both as speakers and as attendees that will participate in experiential learning opportunities throughout the week.

Braze SKO 2026 runs from February 4th to 6th at Denver Marriott Tech Center.

Click HERE to register 

Book your hotel room in the SKO room block here. Hotel registration opens Monday, November 10 and must be booked using the link by Monday, December 1. Please see the T&E Policy for additional details including when you need arrive and how to pay for your room.

Braze employees should expect to arrive on Tuesday, February 3rd. Braze employees attending Manager Kickoff should arrive on Monday, February 2nd. 

Braze employees from APAC, ANZ, and Japan should arrive on Monday, February 2nd. Managers from these regions should expect to arrive on Sunday, February 1st. 

Braze employees should expect to depart SKO on Friday, February 6th at 1pm; Please ensure you book domestic flights no earlier than 4pm and International flights at 5pm or later. For non-Braze employees, content ends Thursday, February 5th at 5pm. 

No. Certain sessions will be recorded for post-SKO viewing.

The full agenda will be available mid-January. In the meantime, keep an eye out for updates via Slack, email, and the Global Sales All Hands. 

To inquire about sponsoring this year’s SKO, please reach out to global-sponsorships@braze.com.

We are committed to providing a quality experience for everyone. Let us know how we can make the event more comfortable or accessible for you during the registration process.

SKO attire is business casual. February in Denver can see highs of 49° (°F) and lows of 20° (°F); While all programming will be indoors, please pack accordingly for arriving and leaving. 

When registering for the event, make sure to select your dietary preferences during the process. 

Check out the SKO FAQ here or message sko@braze.com.