This high-impact event brings together global Go-To-Market leaders to align on our vision and set the stage for the upcoming year. The day will feature visionary keynotes from executives and guest speakers, alongside leadership-building exercises and essential Sales Kickoff preparation. This is your opportunity to contribute to the conversation and help shape Braze's vision for FY'27.
Guest Speaker
Cassandra Worthy
With contagious energy that radiates through every room she enters, Cassandra Worthy is a truly disruptive thought leader on change. She helps organizations build resilience and adaptability by addressing what most transformation efforts overlook: the emotional experience of change. Cassandra’s work focuses on moments of major shift—mergers, acquisitions, restructures, system integrations, and market disruption—where motivation and willingness to embrace change determine success.
Creator of the Change Enthusiasm® strategy, Cassandra equips individuals and leaders to harness emotion as a powerful resource to accelerate transformation. Her clients include Fortune 500 organizations such as Procter & Gamble, Allstate, Jones Lang LaSalle, Centene Corporation, and WeWork. Through customized keynotes and workshops, Cassandra inspires organizations and executives to lead with confidence, cultivate adaptability, and turn disruption into momentum.
Ed McDonnell
Chief Revenue Officer
Braze
Astha Malik
Chief Business Officer
Braze
Jesse Hoobler
SVP, Customer Experience
Braze
Bill Magnuson
CEO and Cofounder
Braze
Susan Wiseman
General Counsel
Braze
John Ashton
VP, Partnerships
Braze
Jon Hyman
CTO and Cofounder
Braze
Eric Sanders
SVP, Global Head of Sales
Braze
Register now and be part of this journey of coming together
to make Braze Sales Kickoff 2026 the best one yet!
Reviewing the past year, introducing the new plan and strategy, and anchoring on the "why."
https://events.braze.com/sko-2026/session/3665993/momentum-starts-here-the-fy’27-planOpen Q&A with leadership on the vision, the plan, and the methods with the owners.
https://events.braze.com/sko-2026/session/3809041/better-clarity-an-ama-on-our-momentumWorkshop on translating the high-level plan into actionable, relatable stories for individual contributors (ICs).
https://events.braze.com/sko-2026/session/3809075/better-storytelling-turning-vision-into-directionDeb, Jen, Cara, and Lindsey will outline a unified support ecosystem across the People function to drive leadership success. Priyanka will follow with specific resources designed to empower leaders and align them with business strategy, concluding with a Q&A.
https://events.braze.com/sko-2026/session/3809044/growth-never-stops-investing-in-talent-at-every-stageA practical workshop on leveraging AI to drive efficiency and manage change. Managers will share best practices for streamlining operations, fostering a "today, not tomorrow" mindset, and ensuring teams retain key SKO learnings.
https://events.braze.com/sko-2026/session/3809046/learning-never-stops-driving-change-accountabilityClosing remarks and final thoughts from Ed McDonnell.
https://events.braze.com/sko-2026/session/3809047/momentum-starts-here-closing-day-0This exclusive, managers-only event brings together regional and global leaders from Go-To-Market and cross-functional support teams. We will align on the upcoming fiscal year's goals and develop a comprehensive execution roadmap and strategy.
This inaugural event for Go-To-Market leaders is exclusively for people managers.
Braze managers from APAC, ANZ, and Japan should arrive on Sunday, February 1st.
Braze employees attending Manager Kickoff should arrive on Monday, February 2nd.
The full agenda will be available mid-January. In the meantime, keep an eye out for updates via Slack, email, and the Global Sales All Hands.
Check out the SKO FAQ here or message sko@braze.com.